Case Studies
International Phamaceutical Company
Issues:
•Extremely high number of competitors and products to keep track of
•Reacting far too late to price changes
•Unable to keep track of competitors stock levels
In an industry as price sensitive as pharamceuticals, this particular international client needed a means of keeping track of a huge range of products. In the current climate, not realising when competitors had actually increased their prices on a particular product could mean ten of thousands in lost revenue in no time. It is no secret that online shoppers immediately search for the best priced product, particularly for products that are identical no matter the retailer.
Solution:
The client now has data imported in to their back end from our system (another service we offer), and knows instantly prices and stock levels change.
Their own data is now always up to date and they estimate makes them extra profit in seven figures every year.
Small Audio Retailer
Issues:
•Typical 'one man' scenario trying to do it all with competitors price changes
•Impossible to compete with larger stores with more staff
Yet another price sensitive market place, the audio market is a huge market in the UK where it is extremely easy to match 'like for like' products for price matching purposes.
Our client was struggling to keep up with the big boys, but with our solution it is now done mostly for them.
Solution:
Our clent is extremly happy now he can keep up with much larger businesses and ensure he achieves the best profit possible.
Extremely large UK Baby Goods store
Issues:
•Using staff to try and keep up with competitors price changes
•Swimming against the tide and in fact going backwards
•Unable to keep track of competitors stock levels
The baby goods market is huge in the UK. To this aim our client needed to track tens of thousands of products and hadn't realised a service like our existed.
As soon as we had them on board their staff were freed up to do their 'proper' jobs, and we gave them all the data they needed to ensure their pricing reacted to market movements.
Solution:
The client now knows instantly when prices and stock levels change.
Their own data is now always up to date but they wouldn't give us figures on how much extra they are making through us, but they seem to be extremely happy!
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